McKinsey & Company's survey Sustainability's Strategic Worth brings together responses from 3,344 executives representing a full range of regions, industries, company sizes, functional specialties, and tenures. Findings of the survey include evidence of a significant shift in the reasons executives pursue sustainability, and offers insight into how to achieve it through leveraging technology, including sustainability within the business plan, and investment into circularity (goods and services that by design produce little or no waste).

Sustainability efforts must align with business goals, mission, values

Executives were once preoccupied with maintaining reputation and cost-cutting as primary motives for seeking greater sustainability. But the way in which executives view sustainability has changed a great deal since the first such survey was performed in 2010. In fact, the most recent survey marks the first time executives named "alignment with company's business goals, mission, or values" as the top reason for pursuing sustainability. However, as this report details, recognizing the importance of sustainability is one thing, and execution is another challenge altogether.

As sustainability rises in significance, capturing its full value grows more challenging –perhaps because the more that companies prioritize sustainability, the more it needs to be integrated into (and even change) the core business

– Sheila Bonini and Anne-Titia Bové, McKinsey & Company

Companies are learning that greater sustainability can become a business advantage, but it will require a shift toward a more innovative culture.

Learn more by viewing the full report: Sustainability's Strategic Worth by McKinsey & Company.

 

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