By: Chris Begley, Senior Economic Officer, Germany
A popular meme going around during the summer was a joke stating that COVID-19 has done far more for digitizing the world of business than any Chief Technology Officer out there. This widespread digital adoption is very true on a superficial level—we are all now veterans of Microsoft Teams and Zoom, and “you’re still on mute” was the phrase of the world of work in 2020.
However, it will take a lot more work to move this digital transition beyond the superficial to push traditional industries into embracing this change. This need for digital transition is essential for the automotive industry.
They say the automotive industry of the future is going digital—and many would agree we have already arrived. The automotive industry of 2021 is a digital playground filled with technology beyond our wildest dreams. On January 11, we learned about automotive plant shutdowns across North America and Europe because they did not have enough silicon chips to meet demand. You think silicon only lives in California? Think again. It is now the key ingredient to building a car.
Autotech is one area where if you want your automotive industry to succeed, you need to invest. We are fortunate that Ontario has seen this investment and has developed a comprehensive autonomous, connected, electric and sharing (ACES) infrastructure that keeps our auto industry strong.
From my home in Munich, I can see the distinctive headquarters of BMW. It is a stark reminder of the country’s prowess in the automotive industry. In my role as the representative of Ontario in Germany and Austria, we work with some of the biggest names in the world: BMW, Volkswagen, Schaeffler, AVL and dozens of others. So, when we say that Ontario has one of the world’s greatest automotive technology ecosystems, these giants know if we are telling the truth or not. They can compare Ontario’s autotech industry to that of Munich, Shanghai, Barcelona, or hundreds of other places in the world that are making this claim.
So, how do we back up our position that Ontario is an autotech leader?
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