Canadian cities dominate list of world's most reputable city brands

If brand image is important to your company's site selection decision, then you'll probably want to keep at least a few Canadian cities on your radar. Toronto, Montreal and Vancouver each made the Reputation Institute (RI)'s "2016 City Reptrak top 10," a list of the world's most reputable cities. Canada was the only country to have more than one city included on the list.

Related: 7 Canadian cities named to Intelligent Community Forum's Smart21

City Reptrak is a global survey of more than 23,000 consumer ratings collected in G8 countries. The annual report ranks the world's 55 most reputable cities based upon levels of trust, esteem, admiration and respect. RI's Country RepTrak has also ranked Canada one of the most admired countries for the past six years, including first place in 2015 and tied for first place in 2016.

Toronto: one of the best places in the world to live, work and invest in

Toronto placed fourth globally and first in North America for reputation, ranking #1 overall among the best places in the world to live, #2 overall in the category of best place in the world for business, and #3 overall for best target for foreign direct investment. Toronto was the only Canadian city to place within the top ten for best place to invest, which reflects Ontario's standing as the top investment destination in Canada.

Toronto is known for its unmatched quality of life

RI's research suggests the world's most reputable cities are as safe as they are beautiful. And while Toronto is ranked by The Economist as the safest city in North America, Canada has also been selected as the best place to visit in 2017 by the Lonely Planet. No stranger to praise, Toronto has been named one of the best cities in the world for quality of life, and the best place in the world for youth and millennials.

Toronto is the best place to work and do business

You`ve probably heard that business owners and investors in Canada benefit from the most competitive business costs and lowest corporate taxes among G7 countries. That`s why Forbes consistently ranks us the best country for business in the G20. But did you also know Toronto is the best place in the world for software developers and is home to one of the tech scene`s most sought after office spaces? All true.

Global leaders have their sights set on Toronto

Cities that offer their residents the best place to live, and the most favorable conditions for business, tend to attract investment. According to A.T. Kearney's 2016 Foreign Direct Investment Confidence Index, Canada is a top three foreign investment target, as FDI inflows across North America as a whole climbed by 194% in 2015.

A city's brand is important

The Reputation Institute advises cities and countries to manage and drive their reputations as professionally as companies drive stakeholder support – and they add that "Canadian cities are doing a great job."

Recommended: 25 reasons to relocate your business to Toronto


November 14, 2016

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