Global survey of this cohort finds Canada the best country in the world

The United Nations recognizes millennials – the cohort born between 1981 and 1996 -- as one of the world's largest demographic groups, accounting for 1.8 billion people, or approximately one quarter of the global population. And according to a survey published by the U.S. News & World Report, when it comes to attitudes among 18 to 35 year-olds toward the world`s most developed nations, they rank Canada as the best country in the world. This same group ranked Germany second best, the United Kingdom third and Japan fourth. The United States, where this demographic recently surpassed baby boomers as the country's largest living generation, came in fifth.

The survey was performed by BAV Consulting, the world's largest communications services group, and the Wharton School of the University of Pennsylvania on behalf of the U.S. News & World Report. Six thousand millennials from around the globe were asked to rate characteristics associated with a strong gross domestic product (GDP) among 60 countries. The report was part of a larger survey that also captured attitudes across the general population to determine the "best country overall" and "the best country to headquarter a business," among other categories.

Higher employment, home ownership and average income among Canadian millennials credited for 'best country in the world' title

To explain the results, the U.S. News & World Report points to favourable employment rates and home ownership figures among millennials in Canada, including a report by Toronto Dominion (TD) Bank that pegs employment within this cohort at 80%, and home ownership at about 50%.

[Consider] the lower rate of employment and homeownership of millennials in the U.S., along with a lower average income, and a move up north may seem quite inviting.

– U.S. News & World Report

Read the report in its entirety: The Best Countries, According to Millennials


May 30, 2016

Share on

  • LinkedIn
  • Twitter
  • Facebook

Feedback: Was this page useful?

Talk to a business consultant

Request a conversation

Subscribe to our newsletter

Sign up now

Newsletter Sign Up

Form is for business purposes.

Back to top