The Reputation Institute rates Canada as one of the world's three most respected countries for the third consecutive year

A country's reputation affects its ability to lure the most skilled talent and attract foreign direct investment. And according to research by The Reputation Institute (RI), in a globalized world, a country's reputation means more than ever to the businesses that call them home. As a part of their annual Country RepTrak study, RI collected 58,000 ratings in Q1 2016, to provide a one-of-a-kind measurement of how people view 70 countries on 17 attributes spread across three categories: effective government, appealing environment and advanced economy.

Related: Companies headquartered in Canada are the most trusted in the world

Canada makes the list of top 10 most reputable countries

Canada is the only G7 country, and one of only three countries outside of Western Europe, that made the top 10, finishing in second place in a statistical tie with Sweden and Switzerland.

Related: Countries that ranked in the top ten in the Happiness Report, the Global Peace Index, and the Corruption Perceptions Index, were more likely to attract admiration from their global peers.

Meanwhile, none of the 10 largest countries by population or economic power made RI's list of the 10 most reputable countries, with one exception: Canada, which rounds out the list of the world's top 10 largest economies.

Here is how Canada performed in the three categories comprising RI's reputation assessment.

Canada places among top five for effective government

Canada's standing is based upon the following attributes:

Canada has the most appealing environment in the world

Respondents based their decision on the following traits:

Canada ranks sixth for its advanced economy

Canada was rated on the following qualities:

Canada joins Japan, Australia, New Zealand and 10 Western European countries that RI regards as having strong reputations. Germany and France are among the six countries with average reputations; Brazil, the United States and Mexico have weak reputations and countries such as Iran, Iraq and Syria make up the list of countries with poor reputations.

Find out what makes Ontario, Canada the best place in the world to live and grow a business

Sector/subsector: 

Feedback: Was this page useful?

Interested in doing business in Ontario?

Talk to a business consultant

Newsletter Sign Up


Form is for business purposes.

*All Fields Required




Sign up for our newsletter

Receive the latest news and updates from Invest in Ontario.


Sign up now

Back to top